Last updated: June 19, 2026

The Lasting Home (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit thelastinghome.com, how we use it, who we share it with, and the rights you have over it.

Information we collect

Information you provide directly

If you contact us via email or submit a comment, we collect the information you choose to share — typically your name, email address, and the content of your message. We use this only to respond to you.

Information collected automatically

When you visit thelastinghome.com, our servers and analytics providers automatically log:

  • Your IP address (anonymized where possible)
  • Browser type and version, operating system, and device type
  • The pages you visit, the time spent on each, and the referring URL
  • The general geographic region your visit comes from (country and city level only)

Cookies and similar technologies

We use cookies and similar tracking technologies to operate the site, remember your preferences, and understand how the site is used. Specifically:

  • Essential cookies — required for the site to function (e.g., remembering whether you’ve dismissed a notification)
  • Analytics cookies — set by Google Analytics to measure aggregate site usage
  • Affiliate tracking cookies — set by Amazon Associates and other affiliate programs to attribute referrals when you click an affiliate link

You can disable cookies in your browser settings. The site will continue to function, but some features may behave differently.

How we use your information

We use the information we collect to:

  • Operate, maintain, and improve thelastinghome.com
  • Respond to messages you send us
  • Analyze site traffic and content performance in aggregate
  • Comply with legal obligations
  • Detect and prevent fraud or abuse

Third-party services we use

thelastinghome.com relies on third-party services that may receive your data when you visit the site. The most significant are:

  • Google Analytics — aggregate traffic measurement. Google’s privacy practices are described at policies.google.com/privacy.
  • Amazon Associates — referral tracking when you click an Amazon affiliate link. Amazon’s privacy practices are described at amazon.com privacy.
  • Our hosting provider — for delivering the site to your browser

We do not sell your personal information to third parties.

Your rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information (subject to legal obligations that require retention)
  • Object to certain uses of your information
  • Opt out of personalized advertising

To exercise any of these rights, email us at [email protected]. We respond to verifiable requests within 30 days.

California residents (CCPA)

California residents have specific rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to delete that information, and the right to opt out of any sale. We do not sell personal information.

European residents (GDPR)

If you are in the European Economic Area or the United Kingdom, our legal basis for processing your personal information is your consent (for analytics and marketing cookies), our legitimate interest in operating and improving the site, and our compliance with legal obligations. You have the right to lodge a complaint with your local data protection authority.

Data retention

We retain personal information only as long as necessary to fulfill the purpose for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Analytics data is retained for up to 26 months. Email correspondence is retained for up to 3 years.

Children’s privacy

thelastinghome.com is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we’ll delete it.

Security

We use commercially reasonable safeguards to protect the information we collect. No method of transmission over the internet is 100% secure, however, and we cannot guarantee absolute security.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Material changes will be noted clearly when they occur.

Contact

For privacy questions or to exercise your rights, email [email protected].